Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market segment. Which of the following would not be among Porter’s five forces
According to Maslow’s Hierarchy of Needs, sense of belonging is grouped in …………
Greater consumer control means, that, in building customer relationships, companies can no longer rely on marketing by intrusion. The most practice marketing is …………..
Especially in large firms, a sales force frequently is specialized in some organizational fashion. Which of the following is not one of such specialization
Button market is where ………..
The customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers is called ……………