A marketing Research analyst is a person who analyses the trends in the market and concludes what a person will buy. They will help the companies to determine what type of products the audience will buy and how to market it. A marketing research analysts is the life saver of a product because their guidance and help can help the company achieve millions of rupees as profit .Marketing Research Analysts takes a psychological approach to understand the minds of the buyers ,with the help of psychometric tests and methods the researchers can happily come to an end.
A marketing research analyst gathers information on the current trends and finds out the reason why is it very famous among the people. Starting with the answers they will start the sketch on how to advertise the product. They analyze how effectively advertisements influences people and finds out the secrets to it. They put their time to world famous brand and examine why it is known all over the world.
By concluding they will reach an effective conclusion that the products need to be advertised in so and so way. It will attract million of buyers and will create millions of rupees for the company.
To become a market research analyst one must pursue course in management, finance and economics.
Courses to Learn
1)Masters in Business Administration (Marketing)
Eligibility –Bachelors in any degree
Duration-2 yrs
Location- S P Jain Institute of Management and Research, Mumbai.
2)Master in Commerce (Marketing)
Eligibility – Bachelors in any degree
Duration-2yrs
Cooperative Arts and Science College, Thrissur
3)Masters in Business Administration (Business Analytics)
Eligibility –Bachelors in any degree
Duration-2 yrs
Symbiosis Centre for Management and Human Resource Centre ,Pune
4)Masters in Business Administration(Capital market)
Eligibility- Bachelors in any degree
Duration-2 yr
T A Pai,Management institute, Manipal.
Skills for a Marketing Research Analyst
The career prospects of a Market Research Analyst is big, now everyone needs a Marketing Research Analyst who will introduce them new marketing strategies .They will be happy to have one sort of a kind in every company .Marketing analyst is a very demandable job where commercialization is now bigger nowadays.
A market research analyst is a highly demandable job. You can earn really high salary for your job. In the beginning you can earn Rs 20,000 to Rs 25,000.You have to start networking and must find yourself a job in a prestigious company. Now there are numerous advertising companies, you can join one of them and can have the best salary of the century.
