A marketing manager is a person who is in charge of the marketing of a product. They are the source of interaction with the company from the customers. They must know all the details of the company. They must be very detail oriented to market a product. They must know all the details regarding the product and must be answerable to the entire question asked by the customer. A marketing managers skills will depend on the sales of the company.
A marketing manager is in charge of the sales alone. They manage the teams in the office and gives then instructions to market their product through media and other advertising agencies. They are constantly in connection with media for the marketing of the product. Any company that deals with sales will definitely have a marketing manager.
The duties of a marketing manager are brain storming ways to promote a product, coordinating marketing strategies, managing budgets for marketing campaigns etc . A marketing manager must also be creative to innovate new marketing strategies.
To join a college that’s offers management course, you must pass the management course entry exam CAT (Common Aptitude Test) , XAT or MAT to get admission in a good college .
Step 1 To be a marketing manager one must have completed 12th std with a minimum marks of 60%.
Step 2 You can do a graduation in any subject you wish to do from a good university.
Step 3 After doing your graduation you can join a good college for MBA in Marketing for two years.
1) IIM , Lucknow
2) IIM , Indore
3) Symbiosis Institute of Business Management , Pune
4) S P Jain Institute of Management and Development , Mumbai
5) IIM , Raipur
The career prospects of a marketing manager are market researcher, public relations officer, social media manager, marketing executive, sales promotion executive etc .
The salary of a marketing manager will range from Rs 15,000-Rs 20,000 initially. As years of experience increases the salary will also increase .
