This concept indicates that all differ from one another, in one way or the other, in so many aspects

The technique used through a series a steps to reduce fear and anxiety is called

................ is a technique in which people attempt to create the impression of moral superiority and integrity 

A means of self presentation which consists of creating the impression that one is needy, weak and dependent 

Zuckerman suggested that high sensation seekers are ego centrically

Deciding the size and nature of market is called