Match List I correctly with List II and select your answer using the codes givenbelow :

List I	List II
a) Market segmentation	1. Promotion
b) Probability sample	2. Heuristics
c) Marketing mix	3. Stratified
d) Consumer decision	4. Positioning

Codes :

Consider the following statements :

Assertion (A) : Consumer decision rules are procedures used by consumers to facilitate brand choices.

Reason (R) : Consumer decision rules enhance the burden of making complex decisions by providing guidelines that make the process more taxing.

Now select your answer according to the coding scheme given below :

Consider the following statements :

1. Non-probability sample includes convenience sample
2. Non-probability sample includes judgment sample
3. Non-probability sample includes quota sample
4. Non-probability sample includes cluster sample.

Of the statements :

Consider the following statements :

Assertion (A) : Market segmentation is now widely used by manufacturers, retailers and the non-profit sector.

Reason (R) : Segmentation strategies benefit both marketers and consumers.

Now select your answer according to the coding scheme given below :

Match List I correctly with List II and select your answer using the codes given below

The tendency of people to see their worlds as comprehensible, manageable and meaningful is termed as