Consider the following statements :

Assertion (A) : Consumer decision rules are procedures used by consumers to facilitate brand choices.

Reason (R) : Consumer decision rules enhance the burden of making complex decisions by providing guidelines that make the process more taxing.

Now select your answer according to the coding scheme given below :

Consider the following statements :

1. Non-probability sample includes convenience sample
2. Non-probability sample includes judgment sample
3. Non-probability sample includes quota sample
4. Non-probability sample includes cluster sample.

Of the statements :

Consider the following statements :

Assertion (A) : Market segmentation is now widely used by manufacturers, retailers and the non-profit sector.

Reason (R) : Segmentation strategies benefit both marketers and consumers.

Now select your answer according to the coding scheme given below :

Match List I correctly with List II and select your answer using the codes given below

The tendency of people to see their worlds as comprehensible, manageable and meaningful is termed as

Which of the following is incorrectly matched