Constant and consistent advertising makes the brand more popular among consumers
Stimulating selective demand within a product category is known as
Self verification is the desire to be perceived by others in a way that is consistent with our
The degree of shared social experience that exist between two people is
Ingratiation focuses on making a person seem more likable, ............... is designed to make a person seem more competent.
Motives that have several important functions for guiding behavior is known as