Business Questions & Answers (Compiled from UPSC, SSC ,PSC ,IBPS previous question papers)

  • Difference between direct and indirect bank marketing is —-

  • Direct marketing is to do Bank's employees Indirect is to outsieders
  • Direct marketing is to outsiders, Indirect is to employees
  • Direct marketing is to Bank├óÔé¼Ôäós owners, Indirect is to outsiders
  • Direct marketing is to other banks employees, Indirect is to outsiders
  • None of these
  • A call in marketing means:

  • To phone the customers
  • To visit the customers
  • To visit the marketing site
  • To call on prospective customers
  • None of these
  • Promotion in marketing means —-

  • Passing an examination
  • Elevation from one grade to another
  • Selling the products through various means
  • Selling the products in specific area
  • All of these
  • Marketing Expansion means —-

  • Hiring more staff
  • Firing more staff
  • Buying more products
  • Buying more companies
  • Growth in sales through existing and new products
  • Relationship Marketing is useful for

  • Trade between relatives
  • Trade between sister concerns
  • Cross-selling of products
  • Preparing a list of relatives
  • There is no such term as relationship marketing
  • Negotiation skills help in

  • Arriving at consensus
  • Breaking the ice
  • Carrying marketing further
  • Mutual win-win result of bargaining
  • All of these
  • Customer Retention means

  • Retaining the customers at the bank for the full day
  • Quick disposal
  • Customers dealing with the same bank for a long time
  • Better Standards
  • All of these
  • ‘Customization’ means

  • Customers Personal accounts
  • Customer selling goods
  • Special product for each customer
  • Better relations
  • All of these
  • A ‘leads’ means

  • A buyer
  • A seller
  • A company intending to its products
  • Prospective buyer
  • A dis interested buyer
  • A presentation means

  • Display of products
  • Expalin the utility products
  • A gift
  • DIsplay of communication skill
  • All of these
  • The sequence of a sales process is

  • A call, a lead presentaion and sale
  • A lead ,a call, presentation and sale
  • Presentaition, sale, lead, and call
  • sale ,call .lead and presentation
  • Delivery channel means —

  • Maternity wards
  • Handing over the products to the buyers
  • Place where products are made available to the buyers
  • All of the above
  • None of these
  • A market plan is

  • Company Prospectus
  • Same as memorandum of association
  • A document for marketing strategies
  • Businuss goals
  • Action plan for better production
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