A very large market segment or wide collection of smaller segments is called-

Electrical goods such as TVs, videos, stereo systems etc, used for home entertainment,are known as-

An audio or video advertising announcement, usually presented on television,radio or in a movie theatre, is called-

A company's ability to perform in one or more ways that competitors cannot or will not match is known as its-

Good customer service is an extended arm of-

The collective perceptions and impressions people have formed about an organisation,its products and/or its services, is known as its-