……….is not a stage of product life cycle in marketing.

The process of dividing a market into distinct groups of buyers who have different needs, characteristics or behaviours and who might require separate products or marketing programs is called……….

A tangible product that the consumer feels comfortable purchasing without gathering additional information and then actually buys with minimum of effort is termed a(n):

Marketing is influenced by :

Market segmentation is useful for……….

Service marketing is……………