The measure of the brand’s ability to capture consumer performance and loyalty is termed as …….

Marketing management is defined as ……………

 Cultivating opinion leaders and getting them to spread information about a product or service to others in their communities is ……….

 Situation in which a firm introduces new products to stimulate sales but the profit comes at the expense of other products sold by that firm is called …………

Mutual Funds are regulated in the country by …………

………. Is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experience to satisfy their needs and wants.