A group of tradition bound consumers who are the tool to adopt an innovation is called…………

A strategy in which the initial price of the product is set low in relation to the target market’s range of expected prices is termed as ………

The measure of the brand’s ability to capture consumer performance and loyalty is termed as …….

Marketing management is defined as ……………

 Cultivating opinion leaders and getting them to spread information about a product or service to others in their communities is ……….

 Situation in which a firm introduces new products to stimulate sales but the profit comes at the expense of other products sold by that firm is called …………