TQM approach in which all the people of the company are involved in constantly improving the performance of products, services and business processes. TQM stands for

Based on the rates firms play in the target market in a specific industry, they are classified as following except in a :

The want satisfying power of a product is called its………….

Low prices on products for which you have accurate price knowledge lets you know what the product has to be a bargain. This type of pricing is termed as …………….

A group of tradition bound consumers who are the tool to adopt an innovation is called…………

A strategy in which the initial price of the product is set low in relation to the target market’s range of expected prices is termed as ………