The customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers is called ……………

The philosophy of product centered marketing concept is :

 When backed by buying power, wants become ………….

TQM approach in which all the people of the company are involved in constantly improving the performance of products, services and business processes. TQM stands for

Based on the rates firms play in the target market in a specific industry, they are classified as following except in a :

The want satisfying power of a product is called its………….