Greater consumer control means, that, in building customer relationships, companies can no longer rely on marketing by intrusion. The most practice marketing is …………..

 Especially in large firms, a sales force frequently is specialized in some organizational fashion. Which of the following is not one of such specialization

Button market is where ………..

 The customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers is called ……………

The philosophy of product centered marketing concept is :

 When backed by buying power, wants become ………….