We can say that a …………… has three characteristics. (1) It is significant contribution to advantage in that it makes a significant contribution to perceived customer benefits; (2) It has application in a wide variety of markets, and (3) It is difficult for competitors to imitate.

The total combined customer value of all the company’s current and potential customers is called……….

An estimate the total financial value of the brand is …………..

If a company focuses on only one or a few market segments instead of small share of a large market, the same is …………

Under which of the following company orientations toward the market place would we expect to get ‘better economical’ talacy

If a MNC like Nestle varied the elements of the marketing mix to suit the countries in which it sold its products, which type of strategy would it be following