The internet version of word of mouth marketing is termed as :

Which demographic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics

We can say that a …………… has three characteristics. (1) It is significant contribution to advantage in that it makes a significant contribution to perceived customer benefits; (2) It has application in a wide variety of markets, and (3) It is difficult for competitors to imitate.

The total combined customer value of all the company’s current and potential customers is called……….

An estimate the total financial value of the brand is …………..

If a company focuses on only one or a few market segments instead of small share of a large market, the same is …………