What is the full form of SBU in marketing

 People differ greatly in their readiness to try new products. Which of the following do not belong to the adapter categorization on the basis of relation time of adopter of innovatiors

GATT is more than 60 years old treaty designed to promote world trade by reducing tariff and other international trade barriers. GATT stands for …………..

 ……… is the development, interpretation and communication of decision oriented information to be used in all phases of marketing process.

The internet version of word of mouth marketing is termed as :

Which demographic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics