The segment of money market which pertains to day-to-day funds requirements of the bank is known as ………..
All those persons who are engaged in selling or marketing mutual fund products are required to obtain certification from ……
Commercial Paper (CP) is an unsecured money market instrument issued in the form of a promissory note. Commercial paper can be issued in denominations of :
A customer’s requirement about any product in which he/she needs to avail core features in that product, is called :
Market price is also known as :
Relationship marketing is also known as :
With which of the following FMC related in financial parlance ?
What is Capital Market ?
BCG model is based on product life cycle theory.
A strategy of ………… pricing involves using prick in a competitive weapon in order to push competitors out of market or eliminate competitors.
What is the full form of SBU in marketing
People differ greatly in their readiness to try new products. Which of the following do not belong to the adapter categorization on the basis of relation time of adopter of innovatiors
GATT is more than 60 years old treaty designed to promote world trade by reducing tariff and other international trade barriers. GATT stands for …………..
……… is the development, interpretation and communication of decision oriented information to be used in all phases of marketing process.
The internet version of word of mouth marketing is termed as :
Which demographic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics
We can say that a …………… has three characteristics. (1) It is significant contribution to advantage in that it makes a significant contribution to perceived customer benefits; (2) It has application in a wide variety of markets, and (3) It is difficult for competitors to imitate.
The total combined customer value of all the company’s current and potential customers is called……….
An estimate the total financial value of the brand is …………..
If a company focuses on only one or a few market segments instead of small share of a large market, the same is …………
Under which of the following company orientations toward the market place would we expect to get ‘better economical’ talacy
If a MNC like Nestle varied the elements of the marketing mix to suit the countries in which it sold its products, which type of strategy would it be following
The unplanned static or distortion during the communication process, which results in the receivers’ getting a different message then the one that the sender sent is the …….
Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market segment. Which of the following would not be among Porter’s five forces
According to Maslow’s Hierarchy of Needs, sense of belonging is grouped in …………
Greater consumer control means, that, in building customer relationships, companies can no longer rely on marketing by intrusion. The most practice marketing is …………..
Especially in large firms, a sales force frequently is specialized in some organizational fashion. Which of the following is not one of such specialization
Button market is where ………..
The customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers is called ……………
The philosophy of product centered marketing concept is :