All of the following are considered to be broad market-follower strategies EXCEPT……

Which of the following is not a characteristic important in influencing an innovator’s rate of adoption

……….is not a stage of product life cycle in marketing.

The process of dividing a market into distinct groups of buyers who have different needs, characteristics or behaviours and who might require separate products or marketing programs is called……….

A tangible product that the consumer feels comfortable purchasing without gathering additional information and then actually buys with minimum of effort is termed a(n):

Marketing is influenced by :