Which of the following is not a characteristic important in influencing an innovator’s rate of adoption
……….is not a stage of product life cycle in marketing.
The process of dividing a market into distinct groups of buyers who have different needs, characteristics or behaviours and who might require separate products or marketing programs is called……….
A tangible product that the consumer feels comfortable purchasing without gathering additional information and then actually buys with minimum of effort is termed a(n):
Marketing is influenced by :
Market segmentation is useful for……….