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Business Questions & Answers (Compiled from UPSC, SSC ,PSC ,IBPS previous question papers)

  • Difference between direct and indirect bank marketing is —-

  • ADirect marketing is to do Bank's employees Indirect is to outsieders
  • BDirect marketing is to outsiders, Indirect is to employees
  • CDirect marketing is to Bank├óÔé¼Ôäós owners, Indirect is to outsiders
  • D Direct marketing is to other banks employees, Indirect is to outsiders
  • E None of these
  • A call in marketing means:

  • ATo phone the customers
  • B To visit the customers
  • CTo visit the marketing site
  • DTo call on prospective customers
  • ENone of these
  • Promotion in marketing means —-

  • APassing an examination
  • BElevation from one grade to another
  • CSelling the products through various means
  • DSelling the products in specific area
  • EAll of these
  • Marketing Expansion means —-

  • AHiring more staff
  • BFiring more staff
  • CBuying more products
  • DBuying more companies
  • EGrowth in sales through existing and new products
  • Relationship Marketing is useful for

  • ATrade between relatives
  • BTrade between sister concerns
  • CCross-selling of products
  • DPreparing a list of relatives
  • E There is no such term as relationship marketing
  • Negotiation skills help in

  • AArriving at consensus
  • BBreaking the ice
  • CCarrying marketing further
  • DMutual win-win result of bargaining
  • E All of these
  • Customer Retention means

  • ARetaining the customers at the bank for the full day
  • BQuick disposal
  • CCustomers dealing with the same bank for a long time
  • DBetter Standards
  • EAll of these
  • ‘Customization’ means

  • ACustomers Personal accounts
  • BCustomer selling goods
  • CSpecial product for each customer
  • DBetter relations
  • EAll of these
  • A ‘leads’ means

  • AA buyer
  • BA seller
  • CA company intending to its products
  • DProspective buyer
  • EA dis interested buyer
  • A presentation means

  • ADisplay of products
  • BExpalin the utility products
  • CA gift
  • DDIsplay of communication skill
  • EAll of these
  • The sequence of a sales process is

  • AA call, a lead presentaion and sale
  • BA lead ,a call, presentation and sale
  • CPresentaition, sale, lead, and call
  • Dsale ,call .lead and presentation
  • Marketing in Banks is

  • AA one man function
  • BA one-off affair
  • CAll of these
  • DOne day function
  • ENone of these
  • Delivery channel means —

  • AMaternity wards
  • BHanding over the products to the buyers
  • CPlace where products are made available to the buyers
  • DAll of the above
  • ENone of these
  • A market plan is

  • ACompany Prospectus
  • BSame as memorandum of association
  • CA document for marketing strategies
  • DBusinuss goals
  • EAction plan for better production