When backed by buying power, wants become ………….
TQM approach in which all the people of the company are involved in constantly improving the performance of products, services and business processes. TQM stands for
Based on the rates firms play in the target market in a specific industry, they are classified as following except in a :
The want satisfying power of a product is called its………….
Low prices on products for which you have accurate price knowledge lets you know what the product has to be a bargain. This type of pricing is termed as …………….
A group of tradition bound consumers who are the tool to adopt an innovation is called…………
A strategy in which the initial price of the product is set low in relation to the target market’s range of expected prices is termed as ………
The measure of the brand’s ability to capture consumer performance and loyalty is termed as …….
Marketing management is defined as ……………
Cultivating opinion leaders and getting them to spread information about a product or service to others in their communities is ……….
Situation in which a firm introduces new products to stimulate sales but the profit comes at the expense of other products sold by that firm is called …………
Mutual Funds are regulated in the country by …………
………. Is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experience to satisfy their needs and wants.
The discomfort caused by postpurchase conflict is called :
The …….. stage of a product is characterized as being one where there is period of rapid climb in sales and substantial profit improvement.
Which of the following describes the tendency of people to interpret information in a way that will support what they already believe
Major oil producers carry on an oil exploration, oil drilling, oil refining, chemical manufacture and service-station operation, when an organization does all of these seperate tasks distribution channel they can be said to have achieved what is called ............
All of the following are considered to be broad market-follower strategies EXCEPT……
Which of the following is not a characteristic important in influencing an innovator’s rate of adoption
……….is not a stage of product life cycle in marketing.
The process of dividing a market into distinct groups of buyers who have different needs, characteristics or behaviours and who might require separate products or marketing programs is called……….
A tangible product that the consumer feels comfortable purchasing without gathering additional information and then actually buys with minimum of effort is termed a(n):
Marketing is influenced by :
Market segmentation is useful for……….
Service marketing is……………
Niche marketing can be done for:
Innovation in marketing is same as :
Which of the following financial markets facilitates issue of new securities?
Which of the following is a process of dividing the potential market into sub-markets with common needs?
Shares of a ended fund are trading at 5% premium over NAV. If NAV is INR 20,000 per share the market price of the share is…………
