Life Insurance Council plan to launch life insurance industry’s first joint mass media campaign ‘Sabse Pehle Life Insurance’

Life Insurance Council has decided to launch the Indian life insurance industry’s first joint mass media campaign with the slogan ‘Sabse Pehle Life Insurance’. The slogan will encourage Indian households to opt for adequate life insurance cover as the fundamental necessity in their lives.

The life insurance council’s campaign represents joint efforts of all 24 Indian life insurance companies who are working towards creating a common narrative aimed at increasing life insurance awareness in the country.