Flipkart ties up with Aegon to sell life insurance policies

Indian E-commerce company Flipkart has tied up with Aegon Life Insurance to sell comprehensive insurance solutions for customers. The tie up targets those customers who are seeking instant digital policies with a sum assured of up to Rs 10 lakh. These life insurance policies do not need medical tests or paperwork as it is an instant life insurance cover, with digital policy as its core value proposition.

The tie-up aims to change the notion of customers regarding life insurance policies as customers think that it is expensive and cumbersome to buy including long and rigid tenures and mis-selling. The tie-up will give a new vision to this by making life insurance available to customers at the click of a button in a convenient and transparent manner.